Join our mailing list to receive exclusive offers & more!

Discover Twinkle

Twinkle’s Inspiration Story

“I’ve always loved the smell of my hair since I was a kid. My mum used to rub baby oil on my hair and say that it would make my hair grow thicker and fuller. I loved the massages and I will always remember that smell. Those precious moments and childhood nostalgia will always have a place in my heart. Now that I’m a mum, I do the same to my boys, hoping to re-create those wonderful memories just like those between my mum and me.”

—Jasmine J. Goh


Twinkle Baby products are created by a mum for all other mums. With the happy and nostalgic childhood memories that she holds close to her heart, creator Jasmine J. Goh hopes to fill the hearts of mums and babies with good memories too.

Twinkle Baby products are formulated with this in mind, and we are dedicated to using only natural and high quality ingredients. Our aim to create the perfect skincare line starts with a simple promise: We will use only the most effective ingredients of the highest quality that give the most benefit to the skin. They are freshly prepared in small batches, handmade with a mum’s love and formulated with a divine consciousness.

Twinkle Baby products were first created with my mum’s love, with the help of a traditional formula and secret ingredients. She used candlenut oil (extracted by grinding and frying candlenuts), added coconut oil, and rubbed the mixture in my hair. This took place ever since I was a one-month-old baby who had my hair shaved in accordance with Chinese traditions and beliefs. My mum had been worried that my hair would grow slowly after the shaving, and so she created her own natural oil formula for me—it’s a tried and true formula that’s helped me to have great healthy hair! That’s the reason why Twinkle Baby Products proudly bears “Since 1975” on its logo. I would like to share this traditional secret formula handed down to me with all the mothers in the world. Twinkle’s baby products are also beneficial for adults. Till today, I keep my hair smooth and lustrous with the Twinkle Lavender Hair Mist.

Available as a complete set to make sure your baby’s hair and skin is well taken care of, Twinkle baby products include a range of Hair and Body Oils, as well as Hair and Body Mists for those who prefer a light layer of protection.

All Twinkle baby products are personally tried and tested. We’ve done all the work for you, from the checking of the ingredients to the testing of the products in order to give you a stress-free shopping environment. You can shop with us confidently knowing that you are getting the best products for your baby’s skin and health.

In addition, to make sure that our products are of the highest grade and are able to maintain that standard, they are housed in amber plastic or glass to preserve the quality of the products. A food-grade preservative system is also applied, ensuring that the products remain at their best.

Simplicity is the essence of Twinkle’s goodness as we use only essential ingredients (5 essential components) to ensure higher potency and lesser chance of skin irritation, making our products perfect for all skin types.

Not only that, Twinkle products do not involve animal testing, and do not contain parabens, mineral oils, petrochemicals, toxic preservatives, phenoxyethanol, phthalates, nanoparticles, silicon, artificial colouring, synthetic fragrances, harmful chemicals, or animal derivatives.

thumb-paraben-free thumb-moms-love thumb-hypo-allergenic thumb-animal thumb-natural-oilmadeinsg
We would also like to introduce our Twinkle Mums product line which kicks off with the launch of the multi-purpose oil.

“As a mum, I love the organic Camellia Japonica Seed Oil. I use it as a multi-purpose oil for face, hair and body. This miracle oil is perfect for all mums in its ability to make your skin glow brighter and your hair fuller. Also, the oil is a fantastic remedy for stretch marks and it works effectively when applied regularly.”

—Jasmine J. Goh


*For every online purchase made, SGD$1 will be donated to charity